![]() ![]() When it comes to the collaborations, they’ve always done a great job with those. Eventually, they began to use brands like Tommy as inspiration but early on they were doing great things with the basic tees and pullovers. The first Basquiat tee that they released back in 1994 was just simply a cut out from one of his paintings but for the time, it wasn’t really a thing that any other brands were doing. What makes my account and website cool is that there is stuff for each of these to just compare the items for a second, I feel like the designs back then were much more simple but also much more – not exactly original, but it was something that others weren’t doing. As the last group, I see people who do not give a shit about anything and just buy stuff to resell it afterward. Not saying they don’t care about the brand, but what often counts for them are items with big logos so that everyone can see that they wear Supreme. The second group is people who wear Supreme because it’s “hot” or “hyped” or simply to be cool in front of their friends. There are also newer followers who started to collect and expand their knowledge not a long time ago - that is very welcome among the whole community and the older followers. You can split the community into three groups of people: The enthusiasts or long time followers who are also interested in what Supreme, or an item is about and also have a lot of knowledge. Today, it’s not really anything special if you see Supreme on the street. Some years ago you would hardly see anyone wearing Supreme on the street and if you did, you knew you would get along with that person for sure. Through sitting down with these four popular accounts, we learn how they built their following, the love/hate they receive, and the overall future of their handles in relation to the future of Supreme is very popular everywhere, that’s also noticeable on the account. These pics can be anything from a simple outfit, an apartment filled with ‘Preme products, to a supercar emblazoned with a box logo. On the flip side, there’s which dives into the archives of the brand to give us a sense of ‘Preme’s history and there’s - a place where basically anyone and everyone can stay inspired by the countless of Supreme-related images it posts every day. ![]() and are experts in giving followers breaking information on any move Supreme does as well as revealing yet-to-be-released items. HYPEBEAST talked to some of Instagram’s most visited and followed Supreme-devoted destinations to get a better sense of the phenomena surrounding the label. You can say that IG is a never ending stream of everything “#Supreme” and the most dedicated fans will always look to certain accounts to keep them busy, but more importantly up-to-date with the imprint they love so much. Not only do you have handles dedicated to leaking out breaking news and upcoming products from the label, but you also get the accounts that post only Supreme-inspired images and items that look back into the skate wear’s past. Social media, especially Instagram is a hotbed for all of these things. So much so that it encompasses a good portion of their lives, evidenced by the countless personal accounts out there of people flaunting their ‘Preme pickups and fits on a daily basis. Die-hard Supreme fans are obsessed with everything the popular New York streetwear brand does. ![]()
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